Campaign & outdoor design
Gilbert & Rose Billboard & Campaign Design
“The Bigger The Better.” A large-format advertising campaign for Gilbert & Rose, shown installed in its street setting.
MY ROLE / Creative concept, graphic design and advertising artwork
A bold presence
The campaign uses Gilbert & Rose’s signature yellow, the directors’ personalities and a short headline to create an immediately recognisable piece of outdoor advertising.
Designed for the setting
The portfolio includes a close-up of the installed billboard and a wider street view, showing the artwork at scale and within its surroundings. A separate supermarket advertising execution is also included.
My contribution
I developed the campaign concept and designed the advertising artwork, taking the idea through to its large-format presentation.
